For marketing agencies You asked for more information, so here it is. No pitch, just the details.

You sell consistency.
Your own newsletter is still on next month's list.

Moat writes, designs and sends your agency's newsletter, in your voice. You approve it. That is the whole product.

Book a 30 minute call Read the details
What this is

What Moat Newsletters is.

Moat Newsletters is a done-for-you newsletter service for agencies and expert firms. You bring the strategy, offers, and case studies. We turn that into a weekly or bi-weekly email that goes out from your brand, in your voice, to your list.

You keep running the agency. We run the newsletter.

Here is the sentence to repeat to your business partner. Moat is the outside team that ships your agency's newsletter every week, so nobody inside your agency has to write the issue.

One point confuses agency readers, so we will put it plainly. This page covers the newsletter your agency sends to your agency's own list. A white label arrangement, where Moat writes for your clients under your brand, is a different conversation.

What lands in the inbox

This is the thing you are buying.

One issue, written, designed and sent from your agency. You read it before anyone else does.

A sample issue. Yours carries your agency's name, colours and voice, and you approve every one before it sends.

Fit

Who Moat is for, and who it is not for.

Moat is for you ifMoat is not for you if
You are a founder or CMO of a marketing agencyYou want to send emails once in a while with no plan
You have an email list that is underused or coldYou are not willing to show up for short input calls or Looms
You want a simple, steady way to stay in front of clients and leadsYou only want help with ideas, not with execution
You do not want to write, edit, and send every issue yourself
You sell content or marketing, and do not currently run it on yourself
The problem

What Moat solves today.

The problem at your agency is not writing skill. Nobody in this business runs short of opinions worth publishing.

The newsletter is the one job at your agency with no client name attached, and the job with no client name attached is the job that gets dropped.

Agencies do not run out of ideas. Agencies run out of unbilled hours.

  • You told a prospect this month that publishing every week keeps a company in front of buyers, and your own agency has not published in months
  • A newsletter already started at your agency once. A few issues went out, a client emergency arrived, and the next one never got written
  • The best writer at your agency bills by the hour on client work, and every hour that writer spends on your own newsletter is an hour you cannot invoice
  • New business arrives by referral, and when referrals go quiet for three weeks you are back in cold email like your first year
  • Your agency holds email addresses from past clients, lost deals and referral partners, and nobody has emailed those people in a long time
  • A client asked what your agency thinks about a change in your industry, you typed three good paragraphs into a reply box, and nobody outside that thread will ever read them
  • Another agency shows up in your inbox every week and you read the whole issue, and you want prospects to feel that way about yours

You feel that as:

  • Deals that go dark and never come back
  • Slow warm-up cycles for new leads
  • A weak reason for past clients to come back or send more work

The reason it keeps not happening is not discipline. The first issue costs the most and the payoff arrives last, which is exactly the shape of thing a busy agency will always move to next month.

Two groups made your newsletter harder to start, and neither group is you. The first promises a lead count before reading your list, then blames your list when the count does not arrive. The second ships generated filler, the kind of issue you delete from your own inbox every morning.

Moat solves the "we know we should, but no one has the time or focus" problem for your newsletter.

The fastest way to find out if we can fix this for your agency is to ask.

Book a 30 minute call
The cost of waiting

Nothing happens this week.
Then it has been a year.

Two versions of the same list, twelve months apart. One of them got an issue every week. The other one kept getting put off. Week to week the difference is almost nothing, which is exactly why it keeps getting put off.

0123456789101112Months from todayWarmth of your list Sending weekly Not sending Same list, same day.One of them starts sending.One issue a week,every week.No issue goes out.No single week looks bad.This gap is what twelvemonths of waiting costs you.
  • Sending weekly
  • Not sending
  • Both lines leave the same point, on the same day, with the same list.
  • The line going up gets one issue a week, every week.
  • The line going down gets nothing, and no single week looks bad.
  • The gap between them is what twelve months of waiting costs you.

Illustrative. Both lines are drawn on one vertical scale from one starting point. The shape is the argument, not the numbers.

The part we control is small and it is written down: an issue goes out every week, and you are happy to publish it before it does.

The case

Ten reasons this earns its place at an agency.

  • Your buyers read email every morning, and you reached this page by replying to an email
  • You own your list, and a social platform can change the feed next week without asking you
  • A buyer who hears from your agency every week remembers your agency in the month a new project needs an agency
  • Dated issues answer the question a prospect quietly asks about whether your agency still ships work
  • Selling content marketing while publishing nothing costs your agency the argument on every sales call
  • The best answers your agency gives already sit in your sent folder, and an issue puts those answers in front of more than one buyer
  • A weekly issue gives your team a reason to contact past clients without asking for a meeting
  • Referrals arrive in waves, and a weekly issue keeps your list warm between them
  • You can cut one issue into LinkedIn posts, sales collateral and a proposal appendix
  • The habit is the hard part, and an outside team keeps the habit alive through a busy week
What you get

What you get.

  • A simple newsletter plan that matches your agency niche and offers
  • Weekly or bi-weekly newsletter issues written in your voice
  • Email tool setup or cleanup, if you need it
  • Clear CTAs in each issue that point to calls, audits, or key content
  • A shared content calendar so you can see what is coming
  • Light reporting so you know what your list is opening and clicking
  • Unlimited revisions until you are happy to publish it
  • Subject lines A/B tested to lift your open rate
  • A dedicated account manager in a shared Slack channel
  1. 01Onboarding and strategyOne call where we learn about your agency, services, buyers, and goals. We agree on the job of your newsletter and a send schedule.
  2. 02Voice and inputsWe record a voice download and review any past content. You share case studies, posts, or Looms as raw input.
  3. 03Draft and reviewWe draft your first issues and send them for quick review. You give feedback on tone and structure, and we adjust.
  4. 04Run the rhythmWe plan topics, write, format, and send each issue from your account. You give short inputs once a month and approve if you want.
How it runs

Set it up once.
Then it repeats every week.

01
Once, before issue one

The comprehensive onboarding package. Seven things we build, and one 45 minute session that needs you in the room.

  • A 45 minute email strategy audit and planning session
  • A content brief, a deep dive into your niche, and a style guide
  • Template creation, creative theme design and implementation
  • Email service provider set up
  • A sign up form integrated into your website
  • A sign up landing page
  • A welcome email automation for new subscribers, written and implemented
Onboarding is done. The weekly loop starts.
02
Every week, on repeat

One standard issue a week. Three of the four steps are ours.

The calendar sets the topic

A shared content calendar, and a dedicated account manager in a shared Slack channel.

We write the issue

Up to 1,000 words, up to 6 images, up to 5 content blocks.

You approve it, or ask for changes

Unlimited revisions. Significant ones come back in 2 to 4 business days, minor ones in 0 to 1.

Your step
We publish it

Into your email service provider, with A/B tested subject lines. Or we hand it to you to send.

Then it starts again the next week.

Your time per issue: one approval

Off the loop, on request
  • Up to 90 minutes a month of ghostwriting interviews
  • Bi-weekly strategy alignment calls
  • Duplication to a LinkedIn native newsletter
  • A week's issue swapped for a direct response sales email, 48 hours notice
Before and after

Before Moat, and after.

Before MoatAfter Moat
"Fix the agency newsletter" sits on your list and keeps moving to next month."Fix the agency newsletter" comes off your list. Moat runs the newsletter as a normal part of your agency.
Your email list gets almost no planned contact from your agency.Your email list hears from your agency on a clear, steady schedule.
Past leads and clients only hear from you when you pitch or send a bill.Past leads and clients get useful emails that remind them why they picked you.
On busy weeks, no one touches the newsletter.On busy weeks, Moat still sends the newsletter on time.
No one on the team fully owns "run the newsletter".Moat clearly owns "run the newsletter" from idea to send.
You must find time to pick topics, write, format, and send.You talk or send Looms, and Moat turns that into full issues and sends them.
You do not know which parts of your newsletter your list cares about.Moat watches engagement and leans into what your list opens and clicks.
You sell content, and you do not publish your own.You are an agency that runs its own play.

Managing Your Own Newsletter

Every issue needs your attention.

01234567891011123690WeeksHours per week Setup, strategyand learning curveEvery issuestarts from here.
~50 hours
Your time invested in your first 12 issues

Hiring Moat To Manage Your Newsletter

The more we learn, the less you do.

01234567891011123690WeeksHours per week Onboarding andyour preferencesWe learn your voice,so you do less.Trending towardzero effort
~3.5 hours
Your time invested in your first 12 issues
50 hours 3.5 hours

Same 12 issues. A fraction of your effort.

"Worked with the team for a couple months now and it's such a weight off my hands any time I send them a project. Need a newsletter sent out weekly? No problem. A slack message away. Couldn't recommend them more."

Liam Lawson
Liam Lawson CEO, The AI Report

If the right column is where you want to be, that is the whole conversation.

Book a 30 minute call
Questions

Common questions.

How much time will this take from me or my team?
After onboarding, expect one short block of time each month for inputs and, if you want, review. We handle the planning, writing, layout, and sending.
Will the newsletter sound like our agency or like a generic writer?
We learn your voice from real calls, posts, and decks. We build a voice guide and send early drafts for review. We keep tuning until the emails sound like something your team would be happy to send from your own inbox.
What if we do not have a good email list yet?
We work with what you have. If the list is small or old, we set a plan to warm it up and grow it from your current traffic, lead forms, and sales process.
Can we stop if Moat does not feel like a fit?
Yes. We set clear terms at the start. You keep your ESP, your list, and your content. Moat does not own your list.
We are a marketing agency. Is it strange to outsource this?
You outsource print, video, and paid media without thinking about it. This is the same call. What your clients pay you for is judgement, and judgement is the part of a newsletter we cannot do for you. Everything around it is production.
How fast do changes come back?
Significant revisions in 2 to 4 business days, minor ones the same day or the next. Any business communication gets a response within 48 hours. Revisions are unlimited until you are happy to publish.
Do you guarantee new clients or a certain dollar amount?
No. We do not control your offers, pricing, or close rates, so we do not guarantee revenue. We do guarantee a steady, on-time, on-brand newsletter at the agreed quality bar.
Terms

Simple terms.

You pay a flat monthly fee based on how often you want to send. All plans include strategy, writing, formatting, and sending. No setup fee unless we agree on special work up front.

Monthly

$500/mo
Best for: getting the habit started without committing to weekly.
  • One issue a month
  • Strategy, writing, formatting and sending
  • Unlimited revisions
  • Shared content calendar
  • Written in your voice, sent from your account
Book a 30 minute call

Every other week

$750/mo
Best for: staying in front of the list without a weekly cadence.
  • Two issues a month
  • Strategy, writing, formatting and sending
  • Unlimited revisions
  • Shared content calendar
  • Written in your voice, sent from your account
Book a 30 minute call

Weekly

$1,250/mo
Best for: treating the list as a real channel.
  • Four issues a month
  • Strategy, writing, formatting and sending
  • Unlimited revisions
  • Shared content calendar
  • Written in your voice, sent from your account
Book a 30 minute call

We keep the structure simple so you know what you pay and what you get.

We work out which cadence fits on the call, before anything is signed.

Book a 30 minute call
Next

What happens next.

  1. 01Book a call with LouisYou pick a time. We ask about your agency, current list, and goals for a newsletter.
  2. 02Decide fit and frequencyOn that call, we decide if Moat is a fit and how often you should send. If both sides say yes, we pick a start date.
  3. 03Onboard and send your first issueWe run the onboarding and voice download. We set up or clean your ESP and draft your first issues. You approve, and we send from your account.

Get it off your to-do list.

You run a marketing agency. You already know the cost of not staying in front of your own market.

If you want a simple, low-lift way to get a real agency newsletter off your to-do list and into your business, without turning you into the full-time writer, book a call with Moat.

Book a 30 minute call