Do it yourself?

DIY vs. Hiring Moat

Managing Your Own Newsletter

Congrats, you've just created another job for yourself.

01234567891011123690WeeksHours per week Setup, strategyand learning curveYou're committing to 3-4 hoursof work, every week, forever

Hiring Moat

We designed our service to require as little time from you as possible.[1]

01234567891011123690WeeksHours per week OnboardingWe get increasinglyautonomous each weekTrending towardzero effort from you

How much of your time it takes to publish your first 12 issues:

DIY
  • 10 hours to launch.
  • 4 hours/week forever.
  • 50+ hours of your time to publish your first 12 issues
Hiring Moat
  • 1-3 hours in onboarding/launch.
  • 0-30 mins/month to review content batches.
  • 3-5 hours total[1]

Full Comparison Table:

DIY NewsletterHiring Moat Newsletters
Launching Your Newsletter

You get stuck overthinking the 100 "micro decisions" it takes to launch your newsletter.

What do you name the newsletter? What day should you send it? What do you write about?

We know what works.

We act decisively and start publishing within 3 weeks.

Publishing Consistency On a busy week, you'll skip writing your newsletter to prioritize "something urgent" that popped up at work. Writing an excellent newsletter for you and sending it on time is literally our only job.
Time Commitment Congrats, you just added "writing homework" to your todo list, every week, now through the end of time.

We designed our service to require as little time from you as humanly possible.[1]

You attend one brief onboarding call with us, and we work nearly autonomously after that.

Optimization & ROI Maybe you'll look at your newsletter analytics periodically. Maybe. Writing your newsletter (and making it effective) is our only job.
Pain & Suffering

You argue with ChatGPT for hours trying to remove em dashes.

You end up spending 2 hours editing the AI draft until it "feels presentable."

We write your newsletter for you.

It takes you zero minutes to write your newsletter.

[1] We're happy to invest significant time on calls with you to discuss strategy, build a relationship, and interview you to extract stories & insights, BUT we've designed our service to be equally effective with virtually zero-involvement from you after the first 1-2 weeks.